News, views, and reviews on tourism marketing issues with particular relevance to the global travel trade.
In part three of this series, TourismTattler looks at some useful social media monitoring and analysis tools. Last month we…
In part two of this series, TourismTattler asks some pertinent questions that should be answered before embarking on a social media…
In this new E-Marketing series, Tourism Tattler will help you to become a Social Business. We will show you what…
More than ever, South Africans will be seeking value-for-money holidays and to deal with suppliers they can trust with their…
For travel destinations and tourism products, digital content will remain king in 2020 and beyond, with lead generation acing the deck of…
Increased interest by Israelis for travel to Africa & The Indian Ocean Islands is making this market an attractive proposition for…
South Africa’s tourism industry woes continue as the Tourism Business Index (TBI) shows a bleak picture of the outlook for…
Luxury Tourism – the travel industry niche sector designed to satisfy the lavish travel expectations of high net worth individuals…
As a publisher of content aimed at travellers and the tourism trade, my email inbox is flooded with press releases…
Cape Town, South Africa – A powerful message about the power of storytelling to attract tourists emerged during trends presentations…
The difference between the term MICE (Meetings, Incentives, Conferences, Exhibitions) and Business Tourism is the focus. By Helen Brewer. MICE…
Top digital strategist to show Wine & Food Conference delegates how to up their communication game at zero cost Wineries…
Souvenirs are a multi-million dollar business and have always formed a crucial part of the travel experience. Holiday Inn has…
Leveraging brand exposure by maximising visibility when booking online advertising space should be a top priority for digital savvy marketers.…
Millennials are a niche tourism market that many Destination Marketing Organisations (DMOs) have been targeting over the past half a…
Tourvest is investing R5-million into Africa’s Travel Indaba exhibition this year and will bring around 120 staff members to the…
Spreading South Africa’s good news is at the heart of SA INC., a new 20-part series set to air on local…
Some life lessons, no matter how painful, are too valuable not to recount. A rather amazing exchange between a disgruntled…
The tourism industry isn’t what it used to be. Walk-in travel agencies used to be the main outlet for people…
Native Advertising definition: Paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Facebook and Twitter fail…
Do you know who your target customers are? Then it is time to turn visitors into customers with these 8…
Whether your business provides tourism transport, like an airport shuttle service, or a mobile business like campervan tours, delivering excellent…
Brand South Africa, the official custodian of South Africa’s nation brand, has partnered with Business Leadership South Africa and SA…
According to the latest World Travel & Tourism Council (WTTC) Economic Impact report for Botswana, positive growth is expected for…
Marketers of tourism destinations and tourism business services often ignore the power of online business directories. Here are 8 good…
Madrid, Spain, 27 December 2018 – The World Tourism Organization (UNWTO), together with the European Travel Commission (ETC) have launched…
The most exciting 2019 SPA trends are good news for nature and lovers In recent years, the wellness industry has…
Starting a travel business from scratch can take years before it becomes profitable. Besides the set-up costs, such as company…
As the fastest growing continent from a technological development standpoint, African businesses can look forward to many successful decades to…
Africas’ megacities will lead global population growth between 2017 to 2030, reflecting their potential for hospitality and tourism development as…
As a small business entrepreneur, there are many things you have to do to market your business and keep it top-of-mind.…
As a marketing tool aimed at increasing awareness and interest in travel to destinations, social influencer marketing campaigns are a…
PORT ELIZABETH, 07 August 2018 – With just 21 days to go before the city hosts a major global event that can…
There’s a race on internationally among big hotel groups to unveil smart hotels that feature rooms equipped with the Internet…
CAPE TOWN, 17 July 2018 – Despite the heavy rains and Western Cape dams filling up considerably, the risk of a…
South Africa – June 2018: In the current competitive environment, the tourism and hospitality industry is in constant search for new…
Want to know which holiday trends are proving popular with travellers in 2018? It’s always interesting to observe patterns in…
One year after the Knysna fires of 7 June, Knysna Tourism has launched its new destination marketing campaign, #SpiritofKnysna, with…
There are several reasons why the iGaming industry has set its sights on conquering Africa. It almost certainly has something…
With the ever-growing influence of Millennials on the hotel industry, luxury hotel groups have started to consider them as the…
Inbound tourism & hospitality marketing is becoming increasingly important in the digital era. With a plethora of websites, blogs and…
Since the inception of modern tourism, women have played a significant role in the development of the world’s largest composite…
The priceless power of rituals in travel experiences must be taken into account in marketing. By Anita Mendiratta. Walking down the…
All You Need to Know About Email Marketing for a Tourism Business. Email Marketing is one of the best advertising sales…
Through their support of Fikile Hlatshwayo’s book ‘Blacks Do Caravan’, South African Tourism aims to inspire families to travel. The…
There’s a misconception held by many business owners that public relations (PR) and advertising are completely interchangeable (in terms of…
Are today’s travellers really that different from their parents? What do we really know about the South African millennial traveller?…
Older, experienced business travellers expect to be treated like VIPs when they travel and leave the handling of their travel…
About the : Mary Smith works on digital marketing for Ard na Sidhe Country House in Co. Kerry, Ireland.
It’s not about the number, the exposure or even the CTR. Follow these 6 steps if you want native advertising…
Many tourists use online reviews to help them figure out where to stay, where to eat, or what to do while in town. This…
With thousands of safari lodges located in national and private game reserves spread across Africa, inbound safari travel specialists are…
Billions of rands are being invested into South Africa by Chinese corporations, trade delegations are coming and going on official…
Cape Town based travel company Drive South Africa has partnered with Google through the Google Street View camera loan program…
The 2015 ATDI Report shows that many countries are recognising and prioritising adventure tourism, by benchmarking resources and policy against…
South African hotel groups continue to lag behind their global peers in adopting technology to meet increasingly sophisticated customer demands. …
Around the world, immigration and refugees are a hot topic. Europe is locked in a debate as to how to…
By Dr. Peter E. Tarlow There is little doubt that food is a major part of the tourism experience. Because…
TripAdvisor is no stranger to the travel trade but did you know that it started life above a tiny pizza…
In this latest infographic, Africa and the Middle East are shown to be the most expensive regions for hotel rates…
Somehow no matter how much we may try to make December a happy month, there are always some people who…
Creative packaging and marketing of rural tourism attractions can lead to job creation and rural regeneration, writes Prof. Melville Saayman.…
Image: Oceana Beach and Wildlife Reserve, South Africa courtesy of Mantis Group What are the latest trends in work time…
Recently the United Nations World Tourism Organisation (UNWTO) Regional Conference on Enhancing Brand Africa and Fostering Tourism Development was hosted…
The latest edition of UNWTO‘s ‘Global Report on Adventure Tourism’ cites Visa Facilitation as one of the most important areas…
The social media bubble is expanding fast, with more interactive platforms coming online by the day. In this article, Tyne…
In the hospitality and tourism industry we all try to push our unique selling points (USP’s) and differentiate our products…
If ‘Expatria’ – an imaginary nation of expatriates/immigrants – were a nation, it would be the fifth most populous on…
– Part 2 – In the June edition of Tourism Tattler, I wrote Part One of a three-part series that…
– Part 1 – There are literally hundreds of articles about how hotels can improve their marketing to potential guests,…
Over half of the world’s hotels are now branded properties, with franchising being the operating model of choice for most…
Here are four common myths that hoteliers believe about guest feedback and online reputation management, and the truth associated with…
In this article Jean Francois Mourier outlines the most common hotel booking restrictions and when they are and aren’t useful…
Life would be so simple if consumers of travel followed a logical decision making process, with an abundance of time…
In this article, digital marketing specialist Priya Unger shares insights into what digital marketing is, how it works and what…
There are over 1,000 independent travel consultants (ITCs) in South Africa, and this number will grow significantly in coming years.…
At the beginning of every year, many experts offer their list of industry forecasts for the year ahead. In the…
Last month, Dr. Peter Tarlow explored some of the challenges that lie ahead for the world of tourism in 2015. …
In part one of a two part series, Dr. Peter Tarlow looks at issues that are likely to challenge the…
Tourism is an industry that, above all, serves people. The world is changing, and people are changing with it; the…
A strong brand is important to every organisation – especially tourism. Simply put, your brand is your promise to your…
The internet has expanded dramatically in the last decade and is becoming a part of every aspect of daily life.…
How to attract the best of them. Trade shows have long been seen as an important marketing tool for a…
Social media has its own unwritten rules of composition and content. Here are the best practices that work for Guy…
A TripAdvisor survey reveals the hotel amenities travelers can and can’t do without. TripAdvisor®, the world’s largest travel site, announced…
Tourism marketing, be it in support of destinations, attractions, airlines, airports, hotels, resorts or events, has become a very expensive…
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 27 September 2013, by Martin Jansen…
One of the main benefits of listing in a trade directory is highly quality back links. All search engines consider the number…
Mobile marketing is exploding as consumers increasingly use their smart phones and mobile devices to travel, shop and spend. Current…
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 26 August 2013, by Martin…
According to results of the TBCSA FNB Tourism Business Index (TBI) for the second quarter of 2013, it’s business as…
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 25 July 2013, by Martin…
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 30 May 2013, by Martin Jansen van Vuuren of Grant…
Hand crafted gifts provide the safari industry with a way to give back to the African communities in need who…
This month’s Market Intelligence Report from SATSA has been extracted from data available as at 24 April 2013, by Martin…
The Southern Africa Tourism Services Association’s Market Intelligence Report is compiled monthly by Martin Jansen van Vuuren courtesy of Grant…
According to the Department of Tourism, Tourist arrivals to South Africa increased 10.4% between January and October last year compared…
The information below was extracted from available data as at 25 February 2013, writes Martin Jansen van Vuuren. ARRIVALS The…
The information below was extracted from available data as at 21 January 2013, writes Martin Jansen van Vuuren. ARRIVALS The…